Front end offer is a marketing term that refers to the initial product or service that a company presents to a potential customer.
It is designed to capture the attention of the customer and encourage them to make an initial commitment to the company’s brand.
Examples of front end offers include a 6-week fitness challenge or a 7-day free trial, which are often used in the health and fitness industry to engage customers with the brand’s products or services.
Through these offers, the company aims to provide value to the customer and establish trust before promoting additional products or services.
