Core offer refers to the primary product or service that a company provides, which is considered its main offering. It is the product or service that customers rely on the most, and it is a key component in the company’s marketing strategy. The core offer is often accompanied by complementary products or services, but it stands alone as the most significant aspect of the company’s value proposition. The core offer is designed to meet the needs and expectations of the customers, and it should be positioned in a way that makes it clear what the company’s primary focus is. It is an element that defines the company’s brand and sets it apart from its competition
